
Royal Oak
Street-front on Woodward Avenue — our flagship floor, open to the public seven days a week.
- Address
- 32968 Woodward Ave, Royal Oak, MI 48073
- Hours
- Mon–Sat 10:00 AM – 6:00 PMSun 12:00 – 5:00 PM
- Phone
- +1 (248) 220-4608

Discover Moroso sofas and designer seating with Italcasa, from a distinctive armchair to an expressive modular living space.
Registered customers and trade professionals receive preferred pricing on every order.
Sign in or create an accountNew here? Continuing with Google or Apple creates your account.
Moroso has explored the possibilities of upholstered furniture since 1952. Based near Udine in northeastern Italy, the company works with designers whose ideas connect interiors with art, fashion and material research. Sofas, armchairs and modular seating range from composed everyday forms to pieces that create a more unexpected room.
Explore Moroso with Italcasa Design in Metro Detroit or for a home elsewhere in the contiguous United States. We can help compare the scale of a composition, available upholstery and the technical details of the selected collection. Expressive seating becomes easier to live with when its depth, configuration and placement are considered alongside its appearance.
Families grouped the way the factory builds them — pick one and we'll configure it to your room.
Front’s Pebble Rubble turns upholstered seating into a composition of rounded, rock-like forms. Separate elements can create varied arrangements, with fabric choices helping define the character of each piece. Review the specific module combination and connection requirements to create a layout that works as well in use as it does in a photograph.

Moroso is an Italian company based in Tavagnacco near Udine, with a history dating to 1952. Production details can vary by collection, so confirm the exact item if manufacturing origin is important to your project.
Moroso has worked with designers including Patricia Urquiola, Front and Ron Arad, alongside many other creative studios. Each collection has its own designer, materials and configuration.
Front designed Pebble Rubble in 2022. Its rounded upholstered elements can be arranged into varied seating compositions, subject to the module and connection rules in the current technical specification.
No. Upholstery options depend on the collection and individual element. Pebble Rubble, for example, is specified in fabrics rather than leather. We can help review the approved options for your chosen design.
Contact Italcasa Design in Royal Oak or at Michigan Design Center in Troy for Moroso. Our team can help compare the collection and plan your selection. Confirm the current display pieces and samples before visiting.
Italcasa assists clients throughout the contiguous United States. Send your Moroso selection and delivery ZIP code to confirm current availability, freight and delivery arrangements for your address.
Provide the Moroso collection, preferred arrangement, upholstery direction and delivery ZIP code. A floor plan is useful for modular seating, especially when comparing overall depth, circulation and delivery access.
Since 1952, Moroso has combined furniture production with a willingness to explore new design ideas. Its base in Tavagnacco near Udine places the company within northeastern Italy’s furniture-making tradition. The collection is especially relevant when upholstery should do more than quietly fill a room. A sofa or chair can establish a color, texture or sculptural theme that guides the rest of the interior.
Moroso’s seating makes fabric and form closely connected. A textured covering can emphasize a rounded volume, while a quieter textile can make a complex shape feel more restrained. Fabric, leather availability and removable covers vary by collection. For example, the current Pebble Rubble specification is fabric-based. Italcasa can help review approved coverings, maintenance information and configuration details for the particular design you select.
Explore Pebble Rubble for a landscape-like composition, then compare the wider Moroso collection for sofas, armchairs and modular arrangements with different visual weights. The right choice depends on how the room is used: conversation, reading or more relaxed seating. Work from the actual module dimensions and leave clear routes through the room. We can help translate a preferred composition into a selection suited to your space.
Patricia Urquiola, Front and Ron Arad are among the designers who have contributed distinctive ideas to Moroso. Current and established collections reflect a wide range of approaches to volume, color and comfort. This makes it possible to choose a very individual piece while drawing on the company’s upholstery experience. We can help identify the designer and collection behind a reference image and confirm the current specification.
Moroso is shown by appointment at both — call ahead and we'll have samples and finishes pulled and waiting.

Street-front on Woodward Avenue — our flagship floor, open to the public seven days a week.

Inside the Michigan Design Center — Suite 30. Open to the public, and a working resource for the trade.