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Memoria Rug
The Memoria rug by Karim Rashid for Natuzzi Italia brings overlapping, free-flowing lines into an irregular organic outline.
Hand-tufted from 100% New Zealand wool, it uses a broad 300 × 297 cm footprint to anchor a seating arrangement. The looping design is offered in contrasting color combinations and a quieter tonal treatment, linking the pattern to the rug’s curved edge.
Every detail, considered.
- Brand
- Natuzzi Italia
- Collection
- Memoria
- Designer
- Karim Rashid
- Design year
- 2024
- Descriptor
- Hand-tufted wool rug with organic outline
- Country
- Italy
- Materials
- 01New Zealand wool pile
Hand-tufted wool follows the free-flowing outline, with looping lines continuing toward the curved edge.
Memoria by Natuzzi Italia is a hand-tufted rug in 100% New Zealand wool with an irregular, organic outline.
Overlapping, free-flowing lines loop across the surface and continue toward the curved edge. The rug measures 118 × 117 inches and comes in two versions, one with contrasting lines and one in a quieter tonal treatment. The design is credited to Karim Rashid.
Generated by AI from the manufacturer's specifications and product data. Confirm details with your consultant before ordering.

Italian sofas, sectionals and recliners shaped by Puglian roots, upholstery expertise and a coordinated approach to the living room.
Karim Rashid
Karim Rashid works across product design and interiors, including furniture, hotels, restaurants and public spaces. His training included industrial design studies in Italy. Alongside manufactured products, his practice extends into art, fashion and music, bringing these disciplines into a broad approach to everyday objects and environments.
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Make sure it fits. Then make it yours.
Before you commit to the Memoria Rug, our studio checks it against your space and walks you through every finish it comes in.
- Footprint checked against your floor planPlus doorways, stairs and clearances
- Leather, fabric and colour chosen with youand more, in the showroom
- We manage the order for youFrom the factory to your door
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