HUG By S-CAB
Fabric chair with integrated cushion
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Hug is a fabric chair with integrated cushion.
An extremely distinctive element has been designed for HUG chair and armchair: between seat andback, which have rounded and balanced shapes for best usability, the designers have introduced aband element, enveloping like an embrace. A luxury to be enjoyed both outdoors and indoors, following the well-established trend of treating both environments with the same aesthetic codes. Two variants are available: you can opt for a version entirely in techno polymer that is particularly graphic and beautiful to look at from every perspective, defined by an all-over embossed striped motif along the band; or a more graceful one, with the addition of a seat cushion and padded band covered in fabric, to increase the effect of enveloping comfort.
The designers declare The HUG collection represents the consolidation of the collaboration between Meneghello Paolelli and SCAB. It is a complex and ambitious project, a project that started from theorigins of the company, a monocoque chair, and which comes to deal with real issues of usability and sustainability which represent today’s society.
HUG is technically a technopolymer monocoque, but it is actually a flexible system in which the components combine to create different chair and armchair configurations. Designed for theoutdoors, it also fits well in interior spaces, with the possibility of covering some of its parts withfabric. The concept of this chair comes from the balance between the two key elements: seat and back.Two equivalent soft shapes, dimensionally related to each other, in perfect balance. The structureis built around them, an organic continuity uniting these two parts.The introduction of the band creates a bridge between seat and back, a discreet connection thatsubstantially transforms the chair, thus creating a new product. The chair is enveloped in a real andproper hug, which changes its aesthetics and functionality: an original shell defines the armchair.

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HUG By S-CAB
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Italcasa Furniture & Interior Design
32968 Woodward Ave,
Royal Oak, MI 48073
Mon - Fri 10 a.m. - 05 p.m.
Sat - Sun 11 a.m. - 04 p.m.
Italcasa Design - Michigan Design Center
1700 Stutz Dr suite 30,
Troy, MI 48084
Mon - Fri 10 a.m. - 05 p.m.
Sat - Sun 11 a.m. - 04 p.m.
Product details
Made possible by exploring innovative molded plywood techniques, Iskos-Berlin’s Soft Edge Chair blends strong curves with extreme lightness to create a three-dimensionality not usually possible with 2-D plywood.
Description
Hug is a fabric chair with integrated cushion.
An extremely distinctive element has been designed for HUG chair and armchair: between seat andback, which have rounded and balanced shapes for best usability, the designers have introduced aband element, enveloping like an embrace. A luxury to be enjoyed both outdoors and indoors, following the well-established trend of treating both environments with the same aesthetic codes. Two variants are available: you can opt for a version entirely in techno polymer that is particularly graphic and beautiful to look at from every perspective, defined by an all-over embossed striped motif along the band; or a more graceful one, with the addition of a seat cushion and padded band covered in fabric, to increase the effect of enveloping comfort.
The designers declare The HUG collection represents the consolidation of the collaboration between Meneghello Paolelli and SCAB. It is a complex and ambitious project, a project that started from theorigins of the company, a monocoque chair, and which comes to deal with real issues of usability and sustainability which represent today’s society.
HUG is technically a technopolymer monocoque, but it is actually a flexible system in which the components combine to create different chair and armchair configurations. Designed for theoutdoors, it also fits well in interior spaces, with the possibility of covering some of its parts withfabric. The concept of this chair comes from the balance between the two key elements: seat and back.Two equivalent soft shapes, dimensionally related to each other, in perfect balance. The structureis built around them, an organic continuity uniting these two parts.The introduction of the band creates a bridge between seat and back, a discreet connection thatsubstantially transforms the chair, thus creating a new product. The chair is enveloped in a real andproper hug, which changes its aesthetics and functionality: an original shell defines the armchair.
Description
Hug is a fabric chair with integrated cushion.
An extremely distinctive element has been designed for HUG chair and armchair: between seat andback, which have rounded and balanced shapes for best usability, the designers have introduced aband element, enveloping like an embrace. A luxury to be enjoyed both outdoors and indoors, following the well-established trend of treating both environments with the same aesthetic codes. Two variants are available: you can opt for a version entirely in techno polymer that is particularly graphic and beautiful to look at from every perspective, defined by an all-over embossed striped motif along the band; or a more graceful one, with the addition of a seat cushion and padded band covered in fabric, to increase the effect of enveloping comfort.
The designers declare The HUG collection represents the consolidation of the collaboration between Meneghello Paolelli and SCAB. It is a complex and ambitious project, a project that started from theorigins of the company, a monocoque chair, and which comes to deal with real issues of usability and sustainability which represent today’s society.
HUG is technically a technopolymer monocoque, but it is actually a flexible system in which the components combine to create different chair and armchair configurations. Designed for theoutdoors, it also fits well in interior spaces, with the possibility of covering some of its parts withfabric. The concept of this chair comes from the balance between the two key elements: seat and back.Two equivalent soft shapes, dimensionally related to each other, in perfect balance. The structureis built around them, an organic continuity uniting these two parts.The introduction of the band creates a bridge between seat and back, a discreet connection thatsubstantially transforms the chair, thus creating a new product. The chair is enveloped in a real andproper hug, which changes its aesthetics and functionality: an original shell defines the armchair.
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